(Present) Handpicked to spearhead aligning Vireo’s facilities and construction projects with strategic cannabis cultivation goals across three states. Providing daily oversight for 222,000 SF of greenhouses, 160,000 SF of indoor cultivation, three extraction facilities, and 16 dispensaries while managing new builds, remodels, landlord relationships, and community engagement.
(2021-2023) Transformed Dual Draft, an ag-tech startup, from concept to full operation, delivering cutting-edge solutions to tackle cultivation challenges. Developed all marketing and branding efforts, including a feature on Growing Belushi (Discovery Channel). Engineered the sales process, orchestrated key negotiations with resellers and capital partners, and led M&A discussions to position the company for growth.
(2016-2021) After joining the start-up as employee #9, I served in several roles prior to being elevated to EVP in 2019. My mandate was to synchronize interdepartmental operations with global strategy and drive profitability, growth, and operational excellence. I managed day-to-day operations during a period of unprecedented growth while supporting the public listing and $62M capital raise.
(2013-2016) Consulting focused on facility and system design, business development strategies, financial modeling, and marketing for start-up cannabis and aquaponic operations. Led significant efforts in the New York State Medical Marijuana Licensing program.
(2010-2013) Designed, built, and operated a first-of-its-kind 14,000-square-foot controlled environment aquaponic facility. Produced and sold premium lettuce, basil, culinary herbs, tomatoes, and three fish species surpassing organic standards.
Experience with over 300 commercial cannabis cultivation facilities from 2,000 to 200,000 square feet of canopy.
Entrepreneurial and innovative industry executive with documented excellence in building high-performance teams.
A 15-year career in Controlled Environment Agriculture - a passion for highly efficient, tightly controlled indoor cultivation.
My career in CEA began with the design, construction, and operation of Aqua Vita Farms, one of the first of its type in the world.
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